Top 3 Social Media Marketing Strategies for Small Businesses

If you don't do # 3, it all falls apart...

Photo by Tracy Le Blanc: https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/

These days, social media is just a bunch of influencers shouting from the rooftops, with phone-addicted people eating it up.

It's harder than ever to get attention online...

Contrary to what the GuRuS say.

Nowadays, it's especially difficult for small businesses. People ignore your business as you shout from the rooftops. But the sad thing is... it doesn't work for you.

So you begin to think it's rigged.

But the truth?

You just aren't using the right strategies.

Instead of shouting, follow these 3 direct-response marketing tips to increase engagement, revenue, and trust with your customers:

1. Send from the founder, not the business.

Stop publishing content from your brand name.

People automatically ignore big companies unless it's a grocery store or VERY exciting content. (And most of the time, small businesses don't have the budget to spend on VERY exciting content.)

So, instead, post from the founder or someone on your team. It's more personal, personable, and shows your personality a bit more (making you more likable).

2. Stay consistent.

Too many businesses post for 1 month, then give up.

If you want to make it on social media, you must post consistently.

Create a Notion workspace, open up an inline calendar database, and jot down the dates you want to post on.

If you aren't consistent:

1. The algorithm won't pick up on your posts.

2. Your audience won't care for your posts.

3. It's harder to grow your brand online.

Here's what I suggest:

Invest in a freelancer for your social media. It saves time, and some aren't very expensive either. (Psst... I'm a freelancer. You can book a call with me here: nickhayesmedia.com.)

3. Target your audience.

One last thing.

If you don't target the right audience, your whole social media account will flop. You need to be able to find the right people for your product, who are willing (and wanting) to buy.

That's also how you increase engagement too! If they're into the topic, they'll want to engage with your content.

Andddddd, that's a wrap!

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Thanks for reading! :)