Social Media Marketing vs. Paid Ads: Which Grows Your Business Faster?

I've seen this debate a few times online, and I have to say, it's really dumb.

This is gonna be a short article today.

1. Social Media Marketing

Social media marketing is great for long-term growth... if you know what you're doing.

With the right strategy, you can get fantastic traffic with zero dollars spent!

But you have to:

• Post consistently

• Post good content

• Target your audience

• Be very patient

Social media takes a while.

But it's also better long-term.

Advertising is better short-term traffic.

You pay to get some eyeballs and hope for the best.

But with ads you need:

• Good creative

• Good content

• Target audience

• Know their pain points

• Be very patient

• Spend money

• A/B test

Some of these you also technically need for social media... but it's not necessary.

PLUS, ads cost money. (A lot of it, if you want a good sample size.)

So, obviously, adver – I mean social media marketing is the way to go.

If you want long-term growth.

If you're fine with short-term growth and not growing your brand (as much) then ads might be the way to go.

In the end, it just comes down to preference.

BUT – if you'd like an in-depth audit into your marketing and want some help, you can book a FREE 30-minute consultation with me below: