Sales Pages: How doing something dumb taught me 3 valuable marketing lessons

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I recently bought another course…​

After I’d just bought 2 others a week prior.

This one was all about the art of sales pages.

I had a product in the works after people had been asking and realized that…

I’ve only written a few sales pages before!

So, I scrambled to find something, and lo and behold… a guy in my inbox promoted his sales page course.

(Perfect timing!)

The pitch was so alluring, I pulled out my wallet right then and there.

And while I knew EXACTLY what he was doing, I still had been craving the course for months…​

So I bought it anyway.

And I have to say…

Some of the super sly tactics he uses in his sales pages are pretty incredible.

Things like:

• How to make people WANT to read your sales pitch

• Whether your copy NEEDS proof or not

• 3 essential elements for an epic hook

• And literally 50 or so more.​

Don’t worry… I’m not trying to sell you on his course.​

I don’t even have an affiliate link for it.​

I actually wanted to give you a few (small) tips I learned, to you.​

3 quick tips:

1. Always include credibility/proof.

   
   

To do this you have a few ways.

You can:

⦾ Include screenshots

⦾ Include Testimonials

⦾ Use Survey answers

⦾ And even more​

OR…

You can understand the problem of your customer SO WELL that they wholly trust you to help them.​

If you want to learn how this works (because there is a specific way to build trust like this), join my email list. I teach this stuff all the time:

https://www.nickhayesmedia.com/about

2. How to write a great headline.

​To make great headlines for your sales pages, you must include a few things…​

– a benefit

– a problem solver

– a tease into the body

– Tell the reader what the page is about.

– relevancy

That’s in essence, the framework for great headlines.​​

3. Big idea.

I learned this before the course from David Ogilvy’s Ogilvy On Advertising.

But, the course mentioned that you must come up with your “Big Idea”.

Which is essentially the course’s unique angle.

What gap is there that you can exploit with a specific feature or benefit in your course?​

Or what transformation do you want your prospect to go through after this course?

Position your course as “unique” using one of the two options above.​

And speaking of transformation…​

Some people have said my FREE e-book has transformed how they think about copywriting as a whole.

(No, seriously. You might get results like these…)

Please, rob me blind. It’s a whopping $0 for this knowledge.

You can steal it here by clicking on the link below:

https://www.nickhayesmedia.com/about