13 Years Of Marketing Advice You Can Swipe Instantly

Key Points

• Start with free or low-priced work to build initial momentum, gather feedback, and collect testimonials.

  
  

• Raise prices systematically (e.g., 20% every five sales) to discover the optimal price point without guessing.

  
  

• Prioritize volume first, then optimize for better conversions, and only try new channels when you have maxed out current ones.

  
  

• Monitor your LTV to CAC ratio, aiming for $3 in gross profit for every $1 spent on acquiring a customer.

  
  

• Give away information for free to build authority, but charge for the actual implementation of that advice.

  
  

The other day, I was watching Alex Hormozi.

For those who don't know him, he's a guy who has built and sold nine companies, has scaled a business to $100M, and currently has 7.5 MILLION followers. And – he gives away more free value than most gurus charge you for.

All this to say, he knows his stuff.

So much so, that he distilled 13 years of battle-tested, money-making marketing strategies for FREE. And I’m going to break down every single piece of advice he gave so you can swipe it today.

The First Rule: Start Low (or Free)

The single biggest mistake most beginners make is trying to charge full price too soon. You need to gain momentum by getting volume into your system.

• The core principle: Start with low prices or even free. It is difficult to start high and come down, but it is easy to start low and go up. You need customers moving through your system.

• The payoff is leverage: Free customers become paying customers if a good job is done after the initial period.

• Proof & Assets: Free customers leave valuable testimonials and reviews, which become assets to advertise and acquire new full-price clients later.

• The exchange: Do the free work in exchange for feedback. This allows for rapid iteration and product improvement until the offering is worth full price, all while being protected by the "I'm new at this" shield of grace.

The Core Engine: Nail It, Then Scale It

To execute this successfully, two concepts must be mastered:

• Create customer flow, monetize flow, then add friction. A business must run volume through the machine to see where the system breaks. Optimization only matters once enough customers are flowing through the system.

• The tactical pricing ramp: After the first batch of case studies (10 or 20 people), the price must be increased by 20% every five sales until the conversion rate times the price starts to decline. This calculates the sweet spot that maximizes the highest potential price.

The Scaling Framework: More, Better, New

To go from six figures to eight figures, a business needs to know when to focus on volume versus optimization.

• Do more volume first. The volume of effort the winners are putting in is often 10x to 100x more than most think. If marketing is not working, the business probably just needs to do more of it. Volume negates luck.

• Focus on better when the effort returns less. Optimization should be focused on conversions when adding volume no longer makes business sense. For example, if adding a new sales rep only increases sales by 10%, but optimizing your ad headlines increases conversion by 25%, you focus on optimization.

• Only do new when there are clear constraints. The cost of change for something new is guaranteed, but the return is not. Only try new channels or products when the business literally cannot do any more or better of what is already working.

The Wealth Metric: LTV to CAC

12. LTV to CAC is the only thing that matters. LTV (Lifetime Value or Gross Profit made from a customer) to CAC (Cost to Acquire the Customer) is the foundational economic unit of any business.

    • The ideal ratio is 3:1 (making $3 in gross profit for every $1 spent acquiring the customer).

    • The business that can make the most money from every customer is the one that can spend the most to acquire them, eventually pricing out the competition.

The Content Advantage: Value and Mastery

13. Give away the secrets, sell the implementation. Free content should be a complete solution to a very narrow problem. This strategy increases the likelihood of conversion and builds brand equity.

14. We need to be reminded more than we need to be taught. The actual story content never changes, only the names. Businesses must repurpose core concepts in new formats and contexts.

Ready to Apply These Secrets?

These principles are the fastest way to turn your skills into financial freedom.

But they're not easy to implement.

So, if you are a business owner looking to grow and scale, stop guessing what works. Book a 30-minute consultation call with me, and I will personally go through your business and tell you exactly what to do to improve your strategy.

Book your consultation here: https://www.nickhayesmedia.com/