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I Just Finished Reading Storyworthy

Here are the 3 things I learned from it that’ll transform your storytelling


Once upon a time, there was a…


I’m just kidding!


That is NOT what Storyworthy taught me.


Know what it did teach me?


In 2024, I was in the back seat of a black Ford Explorer, going 80 miles an hour down this long stretchy road. I could see the trees whizz past me, as my girlfriend's father pushed on the gas.


After being in Illinois for a few hours, I began to realize that all there was to see here were trees, grass, and cemeteries. So, I rummaged around in my jean-tight pocket, grabbed my phone, and started scrolling through Audible.


I saw a few books that I liked, but a lot of them looked boring. (People say don’t judge a book by it’s cover, but… I was TOTALLY judging these books haha.) I scrolled past romance. I scrolled past sports. I scrolled past adventure…


But none of them looked interesting!


Then I saw something at the bottom of the home page.


“Books you’ll like: Marketing & Sales.” That’s when I saw it…


Storyworthy.


The simplistic cover caught my eye, and the fact that it was a book on storytelling intrigued me. I tapped the cover with my thumb and pressed “play”.


From that moment on, my life transformed…


End of story


I’m gonna be honest, as much as I loved Storyworthy, it took me a whole YEAR to finish!


Yep. I’d put it down. Pick it up. Put it down. And pick it up again.


But in the end? So worth it.


Now, if you didn’t catch them, here a few things that were in the above story which I learned from Storyworthy:


1. Rule of 3… with a twist


Now, I assume if you’re a writer or a marketer, you know what the rule of 3 is right?

It’s where you write things in patterns of 3’s, just like this:

I began to realize that all there was to see here were trees, grass, and cemeteries.

But in Storyworthy, I learned something that was a complete game changer for my patterns. In this sentence I used it actually.


When I said “trees, grass, and cemeteries”… what stood out to you?


The cemeteries right? Well, in Storyworthy Matthew Dicks uses his 3rd “thing” in his rule of 3s as a pattern interrupt to bring you back into the story.


So instead of this sentence being “trees, grass, and clouds”, I added cemeteries to make the story more interesting because it’s the odd one out.


2. Vivid Imagery


In this story, I used the entire first paragraph to include some vivid imagery that would suck you into the story:

I was in the back seat of a black Ford Explorer, going 80 miles an hour down this long stretchy road. I could see the trees whizz past me, as my girlfriend’s father pushed on the gas.

The goal was to be very specific. The kind of car we were driving. The speed we were going at. The trees whizzing past me, and my girlfriends’ father pushing the gas. All of it has one goal.


To contrast with the calm and boredom that’s coming next!


If it goes from fast and action-packed to calm scrolling through Audible, it makes what comes later that much more impactful.


Which leads us to…


3. 5 second moment


The last thing I learned from Matthew Dicks was the 5 second moment.

This is when you find your moment of transformation.


How did you change throughout the story? And if you didn’t, then it’s not a story… or at least not a good one. That why at the end I said:

From that moment on, my life transformed…

Obviously, I’d usually add more detail to that sentence, but for now, it serves it’s purpose.


My life would’ve transformed in some way. That’s the “5 second moment.” A 5 second moment of transformation, which is essential for every single good story.


Now, if this wasn’t enough for you, I’ve got two things for you…


1. You can go read the actual Storyworthy book here:



2. If you want to use these strategies in your own marketing but aren't sure how...


You can book a 30 minute consultation with me below and I'll personally guide you through integrating it:


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